Apple News, the news aggregation app for iOS and macOS devices, has reached a remarkable milestone: 90 million regular readers. This number, revealed by a recent report by the New York Times, shows how Apple News has grown since its launch in June 2015, when it counted 70 million unique users.
But what makes Apple News so popular among readers and publishers alike And what are the challenges and opportunities that come with distributing content on this platform Here are some key points to consider:
Apple News has a human vetting process that helps prevent misinformation. Unlike other digital platforms that rely heavily on algorithms to surface trending stories, Apple News has a team of about 30 former journalists who select the top five stories to lead the app. This approach has helped Apple avoid the fake news scandals that have plagued Google and Facebook, and has also boosted users' trust and engagement with the app.
Apple News makes it easy for users to subscribe to publishers with a single tap. Using Touch ID, users can subscribe to publishers on Apple News using their preloaded credit card information. This seamless sign-up process reduces friction and encourages impulse subscriptions, which can benefit publishers who offer paid content. The Washington Post, for example, has found \"early success\" in converting Apple News readers into paying subscribers, according to its lead product manager Dave Merrell.
Apple News offers varying monetization options for publishers. Publishers can choose to sell their own ads on Apple News and keep 100% of the revenue, or let Apple sell ads for them and take a 30% cut. Some publishers, such as Vice and Meredith, have seen their traffic and revenue from Apple News increase significantly in the past year. However, others, such as Slate, have struggled to monetize their large audiences on the app, as they earn much less per page view than on their own sites.
Apple News is not without its drawbacks, such as the lack of reader data and the potential dependency on Apple's editorial decisions. But for many publishers, it offers a valuable opportunity to reach a large and loyal audience of news consumers who are willing to pay for quality content. As Apple reportedly plans to launch a paid subscription service for news, similar to its acquisition of Texture, it will be interesting to see how Apple News evolves and how publishers adapt to it.
Apple News is not only a platform for reading news, but also a potential source of revenue for publishers. Apple offers two subscription services that include access to Apple News+: Apple News+ and Apple One Premier.
Apple News+ is a standalone service that costs $9.99 per month and gives users unlimited access to hundreds of magazines and leading newspapers, such as The Wall Street Journal, Los Angeles Times, and The Atlantic. Users can also listen to professionally narrated versions of the week's most thought-provoking articles with Apple News+ audio stories. Apple News+ subscribers can share their subscription with up to five family members through Family Sharing.
Apple One Premier is a bundle of Apple services that costs $32.95 per month and includes Apple News+ along with Apple Music, Apple TV+, Apple Arcade, iCloud+, and Apple Fitness+. Users can enjoy all these services across their Apple devices and save up to 44% compared to paying for individual subscriptions. Apple One Premier subscribers can also share their subscription with up to five family members through Family Sharing.
Both subscription services offer a one-month free trial for new users and can be canceled at any time. Users can sign up for either service on their iPhone, iPad, Mac, or Apple TV, or on the web for Apple News+. aa16f39245